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Research papers

A launch test programme designed to predict market performance for new youth magazines

Test marketing new magazine ideas is not an economically feasible operation for I.P.C. Magazines' Youth Group. However, I.P.C.'s editorial and marketing expertise, gained over many years of publishing in the youth market, enables it to minimise the...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Hilary Cross
November 23, 1983
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Citation

Cross, H. (1983a, November 23). A launch test programme designed to predict market performance for new youth magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-launch-test-programme-designed-to-predict-market-performance-for-new-youth-magazines